Vijay Nagar is popular because it sits at a convenient intersection of daily life: main-road access, frequent transport options, and a strong ecosystem of food, markets, and services. For first-time movers, it reduces day-to-day friction because it is easier to get deliveries, cabs, and basic services.
If you work in or around the tech and commercial pockets, Vijay Nagar also keeps your commute predictable. For students, it is a good option when you want a more modern locality and you are comfortable with slightly higher rent compared to purely student-heavy pockets.